Sub set for alpha = 0.05

Subset

Construct

Mean Rank Score

Sig.

Subset 1

Satisfaction

19.86

1

Subset 2

Price Consciousness

16.63

0.466

Fairness

15.96

Subset 3

Income

12.4

1

Subset 4

Reference Price

8.45

1

Subset 5

Social Norm Compliance

6.02

0.099

Altruism

5.14

High Level of Reputation

5

SocialAcceptance

4.36

Subset 6

Altruism

5.14

0.199

High Level of Reputation

5

SocialAcceptance

4.36

Loyalty

3.84

Subset 7

Loyalty

3.84

0.107

Other

2.37