| Sub set for alpha = 0.05 | |||
| Subset | Construct | Mean Rank Score | Sig. |
| Subset 1 | Satisfaction | 19.86 | 1 |
| Subset 2 | Price Consciousness | 16.63 | 0.466 |
| Fairness | 15.96 | ||
| Subset 3 | Income | 12.4 | 1 |
| Subset 4 | Reference Price | 8.45 | 1 |
| Subset 5 | Social Norm Compliance | 6.02 | 0.099 |
| Altruism | 5.14 | ||
| High Level of Reputation | 5 | ||
| SocialAcceptance | 4.36 | ||
| Subset 6 | Altruism | 5.14 | 0.199 |
| High Level of Reputation | 5 | ||
| SocialAcceptance | 4.36 | ||
| Loyalty | 3.84 | ||
| Subset 7 | Loyalty | 3.84 | 0.107 |
| Other | 2.37 | ||