|
| Sum of Squares | df | Mean Square | F | Sig. | |
| Altruism S1 | Between Groups | 553.914 | 3 | 184.638 | 1.577 | 0.197 |
| Within Groups | 17558.197 | 150 | 117.055 |
|
| |
| Total | 18112.110 | 153 |
|
|
| |
| Loyalty S1 | Between Groups | 266.710 | 3 | 88.903 | 2.785 | 0.043 |
| Within Groups | 4787.687 | 150 | 31.918 |
|
| |
| Total | 5054.396 | 153 |
|
|
| |
| Fairness S1 | Between Groups | 4015.280 | 3 | 1338.427 | 4.564 | 0.004 |
| Within Groups | 43992.623 | 150 | 293.284 |
|
| |
| Total | 48007.903 | 153 |
|
|
| |
| Satisfaction S1 | Between Groups | 1151.850 | 3 | 383.950 | 0.559 | 0.643 |
| Within Groups | 103074.644 | 150 | 687.164 |
|
| |
| Total | 104226.494 | 153 |
|
|
| |
| Price Consciousness S1 | Between Groups | 5858.031 | 3 | 1952.677 | 3.895 | 0.010 |
| Within Groups | 75194.878 | 150 | 501.299 |
|
| |
| Total | 81052.909 | 153 |
|
|
| |
| Reference Price S1 | Between Groups | 207.814 | 3 | 69.271 | 0.524 | 0.666 |
| Within Groups | 19819.225 | 150 | 132.128 |
|
| |
| Total | 20027.039 | 153 |
|
|
| |
| IncomeS1 | Between Groups | 2060.094 | 3 | 686.698 | 3.910 | 0.010 |
| Within Groups | 26342.166 | 150 | 175.614 |
|
| |
| Total | 28402.260 | 153 |
|
|
| |
| Social Acceptance S1 | Between Groups | 57.183 | 3 | 19.061 | 1.057 | 0.369 |
| Within Groups | 2704.382 | 150 | 18.029 |
|
| |
| Total | 2761.565 | 153 |
|
|
| |
| Social Norm Compliance S1 | Between Groups | 22.030 | 3 | 7.343 | 0.196 | 0.899 |
| Within Groups | 5615.866 | 150 | 37.439 |
|
| |
| Total | 5637.896 | 153 |
|
|
| |
| High Level of Reputation S1 | Between Groups | 1008.495 | 3 | 336.165 | 3.529 | 0.016 |
| Within Groups | 14288.544 | 150 | 95.257 |
|
| |
| Total | 15297.039 | 153 |
|
|
| |
| OtherS1 | Between Groups | 293.321 | 3 | 97.774 | 1.244 | 0.296 |
| Within Groups | 11787.744 | 150 | 78.585 |
|
| |
| Total | 12081.065 | 153 |
|
|
| |