Construct

Literature used for operationalization

Altruism

[Kim et al. (2009)]

Loyalty

[Bettencourt (1997); Kim et al. (2009)]

Fairness

[Campbell (1999) [3]; Kim et al. (2009)]

Satisfaction

[Baker, Dhruv and Parasuraman (1994); Kim et al. (2009)]

Price Consciousness

[Donthu and Gilliland (1996); Kim et al. (2009)]

Reference Price

[Bearden, Kaicker, Smith de Borrero and Urbany (1992); Kim et al. (2009)]

Income

[Coleman (1983); Kim et al. (2009)]

Social Acceptance

[Dorn and Suessmair (2016)]

Social Norm Compliance

[Hilbert and Suessmair (2015)]

High Level of Reputation

[Kim et al. (2014)]