Construct | Literature used for operationalization |
Altruism | [Kim et al. (2009)] |
Loyalty | [Bettencourt (1997); Kim et al. (2009)] |
Fairness | [Campbell (1999) [3]; Kim et al. (2009)] |
Satisfaction | [Baker, Dhruv and Parasuraman (1994); Kim et al. (2009)] |
Price Consciousness | [Donthu and Gilliland (1996); Kim et al. (2009)] |
Reference Price | [Bearden, Kaicker, Smith de Borrero and Urbany (1992); Kim et al. (2009)] |
Income | [Coleman (1983); Kim et al. (2009)] |
Social Acceptance | [Dorn and Suessmair (2016)] |
Social Norm Compliance | [Hilbert and Suessmair (2015)] |
High Level of Reputation | [Kim et al. (2014)] |