| Independent variables | Dependent variables: SSD innovation digestion behavior (AT) | |||||||
| Model 1 | Model 2 | |||||||
| Regression coefficient | Sig. | Tolerance | VIF | Regression coefficient | Sig. | Tolerance | VIF | |
| IT | 0.528 | 0.000** | 0.827 | 1.210 | 0.527 | 0.000** | 0.827 | 1.210 |
| RS | 0.150 | 0.015** | 0.827 | 1.210 | 0.164 | 0.005** | 0.825 | 1.213 |
| IT × RS |
| 0.264 | 0.000** | 0.997 | 1.003 | |||
| R2 | 0.367 | 0.437 | ||||||
| F | 59.520 | 52.771 | ||||||
| Sig. | 0.000 | 0.000 | ||||||