| Model | Unstandardized Coefficients | Standardized Coefficients | t | Sig. | ||
| B | Std. Error | Beta | ||||
| 1 | (Constant) | 4.581 | 0.193 |
| 20.773 | 0.000 |
| Price Presentation | 0.798 | 0.256 | 0.319 | 2.654 | 0.013 | |
| 2 | (Constant) | 2.731 | 0.391 |
| 4.901 | 0.000 |
| Price Presentation | 0.023 | 0.212 | 0.013 | 0.183 | 0.882 | |
| Anticipated Regret | 0.496 | 0.129 | 0.465 | 3.870 | 0.006 | |