	Advertising	Consumer Awareness	Consumer Buying Behavior	Consumer Perception
A1	0.830	0.412	0.388	0.356
A2	0.802	0.422	0.461	0.372
A3	0.823	0.412	0.444	0.374
A4	0.855	0.496	0.471	0.504
A5	0.832	0.475	0.440	0.462
AC1	0.451	0.765	0.496	0.486
AC2	0.402	0.751	0.562	0.491
AC3	0.418	0.842	0.514	0.668
AC4	0.451	0.816	0.464	0.676
AC5	0.455	0.861	0.563	0.713
CBB1	0.453	0.624	0.854	0.597
CBB2	0.331	0.458	0.786	0.482
CBB3	0.428	0.449	0.762	0.457
CBB4	0.399	0.505	0.814	0.459
CBB5	0.490	0.489	0.734	0.537
CP1	0.295	0.658	0.426	0.751
CP2	0.473	0.580	0.541	0.798
CP3	0.467	0.652	0.595	0.856
CP4	0.377	0.592	0.513	0.829
CP5	0.421	0.605	0.538	0.845