|
| Advertising | Consumer Awareness | Consumer Buying Behavior | Consumer Perception |
| Advertising | 0.828 |
|
|
|
| Consumer Awareness | 0.539 | 0.808 |
|
|
| Consumer Buying Behavior | 0.534 | 0.645 | 0.791 |
|
| Consumer Perception | 0.506 | 0.752 | 0.646 | 0.817 |