Customer group | Financial products | Advantage |
Small and medium-sized enterprises | Easy loan; Worry-free loan; Growth loan; Inventory loan (rice) | Innovation of “quasi-mortgage” guarantee mode, plant, machinery can also apply for loans; Give clients appropriate credit exposure based on credit rating |
Micro enterprises (wholesale and retail operators; small manufacturers; farmers in circulation) | Enjoy more loan; On demand loan; Flourishing shop loan; Fixed deposit loan | Providing small loans to customers; Help customers improve financial management ability; Exclusive customer manager to customer service |
The working class | Nestle loan; Prosperity of the family loan; Salary loan; Credit loan; Education savings loan | At the same time to meet the needs of self-management, education, housing, home decoration, study abroad, tourism, wedding and other multi-level demand |
Agriculture, rural areas and farmers | Agricultural prosperity for poultry, pork, rice, greenhouse vegetables, aquatic products, planting industry and so on | The whole paperless operation, the headquarters can monitor the loan process in real time; Calculate the loan amount through the cultivation scale; To create a “loan to the countryside” quality service |
The elderly | Happy life loan (mortgage loan); Easy credit loan (unsecured loans); Provide services such as zero deposit and lump-sum withdrawal and interest withdrawal | For people over 50 years old; Provide customers with savings and financial planning; The elderly are free of poundage; People over 50 with good credit can take out an unsecured loan |