Threats

1. Low public awareness

18

9, 8

2. Acculturation

19

1, 2

3. Functional shift of tourism

20

6, 11

4. Security in tourism area

21

6, 12

5. Competition between tourism objects

22

2, 4

Defining the strategy in SWOT Matrix, and Litmus test

SWOT Matrix

1. Internal factor analysis

2. Eksternal factor analysis

Litmus test

3. Determining strategical level of the issue

Supporting and inhibiting factors

Internal supporting factors

1. Many tourism potentials

23

2. Strategic location

24

2, 3

3. Deep-rooted values

25

1, 2

External supporting factors

1. Cultural power of community

26

1

2. Legal power

27

5, 3

3. Economic potential

28

4, 6

4. Administrative power

29

3

5. Technological power

30

3

Internal inhibiting factors

1. Low quality of human resources

31

3, 7

2. Limited allocation of budget

32

1

3. Limited facilities and infrastructures

33

5

4. Low public awareness

34

9

External inhibiting factors

1. Dynamics in political interest

35

1

2. Dynamics in public taste

36

6

3. Weak intersectoral coordination

37

1

4. Low awareness of tourists

38

8

Efforts to overcome inhibiting factors

Internal efforts (Wasistiono & Thahir, 2007, elaborated by researcher)

1. Improving quality of human resources

39

1

2. Financial optimization

40

5

3. Procurement of facilities and infrastructures

41

2

4. Improving planning skill

42

3

External efforts (Wasistiono & Thahir, 2007, elaborated by researcher)

1. Implementing the regulations

43

2

2. Political communication

44

3

3. Responsiveness to public taste

45

6

4. Effective intersectoral coordination

46

2