Path

Coefficient

The standard deviation

T statistics

P-value

The result

Actual competitor knowledge-new product development

0.470

0.084

4.427

0.000

Actual competitor knowledge has a positive and significant effect on the development of new products.

Knowledge of potential competitors-new product development

0.511

0.008

4.903

0.000

Knowledge of potential competitors has a positive and significant effect on the development of new products.