Contents

No of items

Validity = $\sqrt{\text{α}}$

Reliability (α)

CR

AVE

Control factor

5

0.938

0.881

0.813

0.723

Convenience factor

5

0.966

0.933

0.891

0.791

Trust factor

5

0.947

0.897

0.835

0.771

Customer satisfaction

4

0.913

0.833

0.823

0.783

Customer commitment

7

0.937

0.878

0.811

0.691

Overall

26

0.957

0.917

0.863

0.801