NO

Path (hypothesis)

Standard Deviation

T Statistics

P Values

Result

1

H1: Consumer satisfaction with Private Labels has a direct significant statistical impact on trust toward them.

0.047

13.436

0.000

Supported

2

H2: Consumer satisfaction with Private Labels has a direct significant statistical impact on brand attachment.

0.096

4.242

0.000

Supported

3

H3: Brand trust has a direct significant statistical impact on brand attachment.

0.094

1.590

0.112

Not

4

H4: Consumer satisfaction with Private Labels has indirect significant statistical impact on brand loyalty as mediated by brand attachment.

0.104

0.337

0.736

Not

5

H5: Consumer satisfaction with Private Labels has indirect significant statistical impact on brand loyalty as mediated by brand trust.

0.089

0.435

0.664

Not

6

H6: Consumer satisfaction with Private Labels has direct significant statistical impact on store loyalty.

0.105

5.116

0.000

Supported