AVE

Cronbach’s α

CR

SD

Mean

Factor loading

Items

Constructs

0.650

0.817

0.881

0.862

3.835

0.845

Sat1

Consumer satisfaction with Private Labels

0.833

3.54

0.781

Sat2

0.831

3.683

0.891

Sat3

1.01

3.353

0.725

Sat4

0.539

0.830

0.875

0.855

3.727

0.753

BT1

Brand trust

0.998

3.54

0.772

BT2

0.941

3.266

0.709

BT3

0.867

3.54

0.757

BT4

0.859

3.468

0.71

BT5

0.781

3.504

0.761

BT6

0.695

0.890

0.919

1.008

3.072

0.788

BA1

brand Attachment

1.02

3.259

0.802

BA2

1.091

2.892

0.909

BA3

0.989

2.849

0.882

BA4

1.051

2.755

0.780

BA5

0.615

0.910

0.927

0.949

3.835

0.802

BL1

Brand Loyalty

1.184

3.612

0.794

BL2

1.039

3.748

0.814

BL3

0.833

3.842

0.817

BL4

0.871

3.784

0.846

BL5

1.047

3.439

0.702

BL6

1.125

3.58

0.811

BL7

1.05

3.81

0.711

BL8