AVE | Cronbach’s α | CR | SD | Mean | Factor loading | Items | Constructs |
0.650 | 0.817 | 0.881 | 0.862 | 3.835 | 0.845 | Sat1 | Consumer satisfaction with Private Labels |
0.833 | 3.54 | 0.781 | Sat2 | ||||
0.831 | 3.683 | 0.891 | Sat3 | ||||
1.01 | 3.353 | 0.725 | Sat4 | ||||
0.539 | 0.830 | 0.875 | 0.855 | 3.727 | 0.753 | BT1 | Brand trust |
0.998 | 3.54 | 0.772 | BT2 | ||||
0.941 | 3.266 | 0.709 | BT3 | ||||
0.867 | 3.54 | 0.757 | BT4 | ||||
0.859 | 3.468 | 0.71 | BT5 | ||||
0.781 | 3.504 | 0.761 | BT6 | ||||
0.695 | 0.890 | 0.919 | 1.008 | 3.072 | 0.788 | BA1 | brand Attachment |
1.02 | 3.259 | 0.802 | BA2 | ||||
1.091 | 2.892 | 0.909 | BA3 | ||||
0.989 | 2.849 | 0.882 | BA4 | ||||
1.051 | 2.755 | 0.780 | BA5 | ||||
0.615 | 0.910 | 0.927 | 0.949 | 3.835 | 0.802 | BL1 | Brand Loyalty |
1.184 | 3.612 | 0.794 | BL2 | ||||
1.039 | 3.748 | 0.814 | BL3 | ||||
0.833 | 3.842 | 0.817 | BL4 | ||||
0.871 | 3.784 | 0.846 | BL5 | ||||
1.047 | 3.439 | 0.702 | BL6 | ||||
1.125 | 3.58 | 0.811 | BL7 | ||||
1.05 | 3.81 | 0.711 | BL8 |