	Characteristics	Case 1	Case 2	Case 3
The Owner	Acronym	P1	P2	P3
	Gender	Male	Male	Female
	Age	39	53	40
	Educational Level	High School	High School	College
	Ethnicity	Indian	Indian	Vietnamese
	Native Language	Hindi	Punjabi	Vietnamese
	Business experience	16 years	23 years	18 years
The Restaurant	Type of food	Indian	Greek, Italian, Indian	Vietnamese
The Restaurant	Current ownership	10 years	11 years	8 years
	No. of Employee	16	8 to 11	11