| BeBeauty | VMEI | ABL |
Channel | 1 Offline Experience 2 Online Consumption | 1 Counter Sales 2 Online Consumption | 1 Offline Experience 2 Online consumption |
Logistics | 1 Warehousing in Free Trade Zone 2 Direct Express | 1 Warehousing in Hong Kong 2 Warehousing in Bonded Area 3 Direct Express | 1 Warehousing in Overseas 2 Direct Express |
Purchase | 1 Exclusive Agent 2 Cooperation with Manufacturers | 1 Exclusive Agent 2 Hong Kong Shopping Mall Counters | Exclusive Agent |
Brand Features | High Cost Performance | 1 First-line Famous Brands 2 Second-line brand | 1 Low Domestic Recognition 2 High Degree of Foreign Reputation |
Company Positioning | 1 CE Cosmetics Companies 2 O2O Operator | Online Shopping Mall | Foreign High-quality Cosmetic Brand Agent |
Target Customers | 1 Post 90s Girls 2 Favor Japanese and Korean Taiwanese Style | 1 Female of All Ages 2 Young Male | Middle-aged & High-income Female |