S.No

Variable

Measurement

Demographics

1

Location

1 = EKH, 2 = WKH, 3 = RB, 4 = EGH

2

Age

Household head age in years

3

Education

0 = Illiterate, 1 = Literate

4

Family Size

Numbers

5

Livestock

Numbers

6

Years registered with extension

Numbers

7

Number of Family Members involved in agriculture

Numbers

8

Number of Family Members involved in other occupations

Numbers

9

Overall satisfaction from extension services

1 = Not Satisfied, 2 = Moderate, 3= Satisfied

10

Income from other sources

in Rs. Per year

11

Frequency of extension contact

0 = Not even once in a year, 1 = Once a year, 2 = Monthly, 3 = Weekly

12

Agriculture productivity after enrolling with extension

1 = Deteriorated, 2 = Moderate, 3 = Improved

13

Agriculture income after enrolling with extension

1 = Deteriorated, 2 = Moderate, 3 = Improved

14

Food self-sufficiency status after enrolling

1 = Deteriorated, 2 = Moderate, 3 = Improved

15

Cash crop production after enrolment

1 = Deteriorated, 2 = Moderate, 3 = Improved

16

Extension services are as per need

1 = Disagree, 2 = Moderate, 3 = Agree

17

Extension services are as per market requirement

1 = Disagree, 2 = Moderate, 3 = Agree

18

Extension Services are affordable

1 = Disagree, 2 = Moderate, 3 = Agree

19

Quality of extension services are good

1 = Disagree, 2 = Moderate, 3 = Agree

20

Extension services are timely in nature

1 = Disagree, 2 = Moderate, 3 = Agree

21

Support related to insurance

1 = Disagree, 2 = Moderate, 3 = Agree

22

Support related to credit schemes

1 = Disagree, 2 = Moderate, 3 = Agree

23

Extension services is community based

1 = Disagree, 2 = Moderate, 3 = Agree

24

Involvement in service design and implementation

1 = Disagree, 2 = Moderate, 3 = Agree

25

Service design is beyond agriculture

1 = Disagree, 2 = Moderate, 3 = Agree

26

Involvement in evaluation

1 = Disagree, 2 = Moderate, 3 = Agree

27

Multiple communication channel used by extension (Home Visit, Farm Visit, On farm demonstration, Demonstration at training centre, Office/Department Visit, Exhibition, Print Media, Television, Radio, Telephone (SMS/Call))

1 = Never; 2 = Sometimes; 3 = Frequently