| Reasons | F1 | F2 | F3 | F4 | F5 | M1 | M2 | M3 | M4 | M5 |
| 1) Too small font | l | l | l |
| l | l | l | l | l | l |
| 2) Images and product mismatch | l |
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| 3) Low color contrast |
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| 4) Information typesetting issues |
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| 5) Too fancy packaging decoration | l |
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| 6) The reflectance of the packaging surface |
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| 7) Unfamiliar packaging |
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