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| Age | Gender | Marital Status | Academic Level | Course of Study |
1. | The screen resolution of my smartphone is excellent. | Cramer’s V = 0.32 | 0.16 | 0.20 | 0.35 | 0.26 |
2. | My smartphone features are easy to understand | Cramer’s V = 0.18 | 0.30 | 0.20 | 0.28 | 0.187 |
3. | I am always excited to do one thing or the other on my smartphone because of its attractive features. | Cramer’s V = 0.23 | 0.32 | 0.33 | 0.41 | 0.27 |
4. | My smartphone allows configuration options and shortcuts. | Cramer’s V = 0.18 | 0.18 | 0.20 | 0.30 | 0.29 |
5. | My smartphone enhance fast navigation and adequate user control. | Cramer’s V = 0.22 | 0.21 | 0.10 | 0.19 | 0.19 |
6. | My smartphone allows quick visibility and system status. | Cramer’s V = 0.21 | 0.19 | 0.19 | 0.37 | 0.23 |
7. | The layout of my smartphone interface is pleasantly varied. | Cramer’s V = 0.17 | 0.34 | 0.16 | 0.18 | 0.28 |
8. | The aesthetic features of my phone influenced my choice at point of purchase | Cramer’s V = 0.23 | 0.10 | 0.16 | 0.20 | 0.31 |
9. | I am always inspired to use my smartphone frequently because it is visually appealing. | Cramer’s V = 0.20 | 0.14 | 0.11 | 0.21 | 0.44 |
10. | The aesthetic features of my smartphone suit my cognitive and affective needs. | Cramer’s V = 0.18 | 0.20 | 0.11 | 0.22 | 0.31 |