Age

Gender

Marital Status

Academic Level

Course of Study

1.

The screen resolution of my smartphone is excellent.

Cramer’s V = 0.32

0.16

0.20

0.35

0.26

2.

My smartphone features are easy to understand

Cramer’s V = 0.18

0.30

0.20

0.28

0.187

3.

I am always excited to do one thing or the other on my smartphone because of its attractive features.

Cramer’s V = 0.23

0.32

0.33

0.41

0.27

4.

My smartphone allows configuration options and shortcuts.

Cramer’s V = 0.18

0.18

0.20

0.30

0.29

5.

My smartphone enhance fast navigation and adequate user control.

Cramer’s V = 0.22

0.21

0.10

0.19

0.19

6.

My smartphone allows quick visibility and system status.

Cramer’s V = 0.21

0.19

0.19

0.37

0.23

7.

The layout of my smartphone interface is pleasantly varied.

Cramer’s V = 0.17

0.34

0.16

0.18

0.28

8.

The aesthetic features of my phone influenced my choice at point of purchase

Cramer’s V = 0.23

0.10

0.16

0.20

0.31

9.

I am always inspired to use my smartphone frequently because it is visually appealing.

Cramer’s V = 0.20

0.14

0.11

0.21

0.44

10.

The aesthetic features of my smartphone suit my cognitive and affective needs.

Cramer’s V = 0.18

0.20

0.11

0.22

0.31