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| SD Freq (%) | D Freq (%) | U Freq (%) | A Freq (%) | SA Freq (%) | Mean | Rank |
1. | The screen resolution of my smartphone is excellent. | 12 (2.5) | 24 (6.8) | 21 (5.9) | 177 (50) | 123 (34.7) | 4.08 | 6 |
2. | My smartphone features are easy to understand | 03 (0.8) | 12 (3.4) | 18 (5.1) | 183 (51.7) | 138 (39) | 4.25 | 2 |
3. | I am always excited to do one thing or the other on my smartphone because of its attractive features. | 06 (1.7) | 09 (2.5) | 18 (5.1) | 165 (46.6) | 156 (44) | 4.95 | 1 |
4. | My smartphone allows configuration options and shortcuts. | 15 (4.2) | 12 (3.4) | 09 (2.5) | 201 (56.8) | 117 (33.1) | 4.11 | 4 |
5. | My smartphone enhance fast navigation and adequate user control. | 06 (1.7) | 18 (5.1) | 09 (2.5) | 204 (57.6) | 117 (33.1) | 4.15 | 3 |
6. | My smartphone allows quick visibility and system status. | 12 (3.4) | 09 (2.5) | 15 (4.2) | 213 (60.2) | 105 (28.7) | 4.10 | 5 |
7. | The layout of my smartphone interface is pleasantly varied. | 09 (2.5) | 21 (5.9) | 30 (8.5) | 210 (59.3) | 84 (23.7) | 3.96 | 7 |
8. | The aesthetic features of my phone influenced my choice at point of purchase | 21 (5.9) | 39 (11) | 39 (11) | 162 (45.8) | 93 (26.3) | 3.75 | 9 |
9. | I am always inspired to use my smartphone frequently because it is visually appealing. | 09 (2.5) | 27 (7.6) | 36 (10.2) | 177 (50) | 102 (28.8) | 3.96 | 7 |
10. | The aesthetic features of my smartphone suit my cognitive and affective needs. | 24 (6.8) | 48 (13.6) | 36 (10.2) | 168 (47.5) | 78 (22) | 3.64 | 10 |