SD

Freq (%)

D

Freq (%)

U

Freq (%)

A

Freq (%)

SA

Freq (%)

Mean

Rank

1.

The screen resolution of my smartphone is excellent.

12

(2.5)

24

(6.8)

21

(5.9)

177

(50)

123

(34.7)

4.08

6

2.

My smartphone features are easy to understand

03

(0.8)

12

(3.4)

18

(5.1)

183

(51.7)

138

(39)

4.25

2

3.

I am always excited to do one thing or the other on my smartphone because of its attractive features.

06

(1.7)

09

(2.5)

18

(5.1)

165

(46.6)

156

(44)

4.95

1

4.

My smartphone allows configuration options and shortcuts.

15

(4.2)

12

(3.4)

09

(2.5)

201

(56.8)

117

(33.1)

4.11

4

5.

My smartphone enhance fast navigation and adequate user control.

06

(1.7)

18

(5.1)

09

(2.5)

204

(57.6)

117

(33.1)

4.15

3

6.

My smartphone allows quick visibility and system status.

12

(3.4)

09

(2.5)

15

(4.2)

213

(60.2)

105

(28.7)

4.10

5

7.

The layout of my smartphone interface is pleasantly varied.

09

(2.5)

21

(5.9)

30

(8.5)

210

(59.3)

84

(23.7)

3.96

7

8.

The aesthetic features of my phone influenced my choice at point of purchase

21

(5.9)

39

(11)

39

(11)

162

(45.8)

93

(26.3)

3.75

9

9.

I am always inspired to use my smartphone frequently because it is visually appealing.

09

(2.5)

27

(7.6)

36

(10.2)

177

(50)

102

(28.8)

3.96

7

10.

The aesthetic features of my smartphone suit my cognitive and affective needs.

24

(6.8)

48

(13.6)

36

(10.2)

168

(47.5)

78

(22)

3.64

10