Variables
Measurement
Shareholder Value
ln (Tobin’s q)
Customer Satisfaction
ACSI Index
AD Intensity
RD Intensity
ASSET
Total Asset Value of Firm
Demand Growth
Market Concentration
Herfindahl-Hirschman Index
| Variables | Measurement |
| Shareholder Value | ln (Tobin’s q) |
| Customer Satisfaction | ACSI Index |
| AD Intensity |
|
| RD Intensity |
|
| ASSET | Total Asset Value of Firm |
| Demand Growth |
|
| Market Concentration | Herfindahl-Hirschman Index |