topics

elements

literature

Key affordances

Brand content management

Popular theme matching

Intelligent Advertisements (Li, 2019) ;

assistability

Creative screening and testing

algorithmic brand culture building

assistability;

customizeability

Material integration and adaptation

Deep learning for personalized point-of-interest recommendation and content adaptation; learned decision tree model to differential brands (Witschel, Loo, & Riesen, 2015) ;

assistability;

adaptivity

Brand advocacy

Brand Resonance Content Identification

Conversion Rate Optimization Systems;

assistability;

customizeability

Artificial Brand influencer creation and maintenance

Virtual nation branding (Bengtsson, 2011) ; AI influencers as brand endorsers (Thomas & Fowler, 2021) ; destination AI influencers (Zhang & Huang, 2022) ;

interactivity;

customizeability

Customer brand experience management

Scene and customer identification

Customer Segmentation Systems (Tsiptsis & Chorianopoulos, 2011) ; Conversion Rate Optimization Systems;

assistability;

predictability

User comprehension and recommendation

automated Insights for Customer Relationship Management;

interactivity;

customizeability

User interaction facilitation

Swedish virtual embassy; persona of spokes-avatars in brand communication (Jin & Sung, 2010) ; voice assistants in influencing consumer brand engagement (McLean et al., 2021) ; automated Customer Service; Second Life;

interactivity;

customizeability

Brand intelligence management

Network Public Opinion Monitoring and Analysis

Brand Marketing Decision Support System (Liu & Li, 2022) ; big data analytics for branding insights;

predictability;

assistability

We Media Data Automatic Analysis

Using social media content to predict Brand Personality; Propensity Modeling;

predictability;

assistability