| affordance | description | Technology enabler | literature |
| assistability | Ability to assist users in transactions, operations or processes as AI can provide smart support and facilitation of action possibilities. | Google AdSense, New York Times Perspective, Customer segmentation system, machine learning iterative optimization | |
| customizeability | Ability to provide tailored experiences and responses to specific needs of different users. | Automated customer service agent, Deep learning for personalized point-of-interest recommendation, Ali ruban system, Adaptive personalization systems | |
| predictability | The possibility to anticipate the behavior of users, markets, machines and other forces. | artificial neural networks, Amazon’s predictive analytics, Semantic Brand Score (SBS) app | |
| interactivity | Ability to provide users action possibilities for reciprocal or non-reciprocal interactions. | Machine talk, chatbots, virtual anthropomorphic advisors | |
| adaptivity | ability to learn and adapt to various contexts, data and tasks | deep learning, Cognitive Simulation, semi-autonomous vehicles’ advanced algorithms, sensors, cameras, visual displays | |