| Common factor | Project | Cronbach alpha coefficient |
| value of customer | a1 Customers are very satisfied with the timeliness and accuracy of the service | 0.606 |
| a2 service is welcomed by consumers of different levels | ||
| Time efficiency | a3 minimizes the cost of services | 0.852 |
| a4 Service products have little loss | ||
| a5 Service industry has high added value | ||
| a6 has a certain reputation in the service industry |