Dimension

Measurement item

Factor load

Mean

Factor

Mean

Standard Deviation

Eigenvalue

personal experience

I have previous experience with festivals

0.683

3.980

3.756

1.062

6.898

I was a presenter at a cultural festival

0.756

4.122

0.985

Compared to other events, I was very satisfied with this experience at the festival

0.608

3.745

1.175

I felt different sensory stimulation while attending the festival

0.637

2.980

1.522

Tasty meals in the environment

0.604

3.908

1.053

I had more strength and energy when I joined

0.692

3.801

1.011

embodied situation

Participating in the cultural festival was a new experience for me

0.625

3.944

4.047

0.998

2.856

The cultural festival put me in a relaxed, pleasant, and enjoyable mood

0.716

3.974

0.979

Soothing and relaxing music for the holidays

0.761

4.026

0.914

Stage and event staff dressed up in novelty at the festival

0.693

3.893

1.088

There are a variety of interactive activities at the festival

0.715

4.036

0.968

I enjoy interacting with people around me

0.619

4.189

0.971

Festivals are full of atmosphere

0.534

4.148

0.925

Festivals with distinctive themes and folk cultural features

0.554

4.107

0.941

The design and layout of the festival was beautiful

0.557

4.102

0.934