Dimension | Measurement item | Factor load | Mean | Factor Mean | Standard Deviation | Eigenvalue | ||
personal experience | I have previous experience with festivals | 0.683 | 3.980 | 3.756 | 1.062 | 6.898 | ||
I was a presenter at a cultural festival | 0.756 | 4.122 | 0.985 | |||||
Compared to other events, I was very satisfied with this experience at the festival | 0.608 | 3.745 | 1.175 | |||||
I felt different sensory stimulation while attending the festival | 0.637 | 2.980 | 1.522 | |||||
Tasty meals in the environment | 0.604 | 3.908 | 1.053 | |||||
I had more strength and energy when I joined | 0.692 | 3.801 | 1.011 | |||||
embodied situation | Participating in the cultural festival was a new experience for me | 0.625 | 3.944 | 4.047 | 0.998 | 2.856 | ||
The cultural festival put me in a relaxed, pleasant, and enjoyable mood | 0.716 | 3.974 |
| 0.979 |
| |||
Soothing and relaxing music for the holidays | 0.761 | 4.026 | 0.914 | |||||
Stage and event staff dressed up in novelty at the festival | 0.693 | 3.893 | 1.088 | |||||
There are a variety of interactive activities at the festival | 0.715 | 4.036 | 0.968 | |||||
I enjoy interacting with people around me | 0.619 | 4.189 | 0.971 | |||||
Festivals are full of atmosphere | 0.534 | 4.148 | 0.925 | |||||
Festivals with distinctive themes and folk cultural features | 0.554 | 4.107 | 0.941 | |||||
The design and layout of the festival was beautiful | 0.557 | 4.102 | 0.934 | |||||