Cronbach’s alpha | Composite reliability (rho_a) | Composite reliability (rho_c) | Average variance extracted (AVE) | |
Consumer Behaviour | 0.770 | 0.772 | 0.845 | 0.522 |
Foreign Brand Admiration | 0.832 | 0.835 | 0.872 | 0.462 |
Product Perceived Quality | 0.814 | 0.816 | 0.871 | 0.576 |