Hypothesis

Correlation coefficient

P-value

Decision

H1: Interactivity in SMM positively influences brand awareness in the education services sector

0.526

0.000

Hypothesis supported

H2: Informativeness in SMM positively influences brand awareness in the education services sector repeated

0.589

0.000

Hypothesis supported

H3: Electronic word of mouth in SMM positively influences brand awareness in the education services sector

0.509

0.000

Hypothesis supported

H4: Brand awareness in the education services sector is positively impacted by trendiness in SMM

0.757

0.000

Hypothesis supported