Hypothesis | Correlation coefficient | P-value | Decision |
H1: Interactivity in SMM positively influences brand awareness in the education services sector | 0.526 | 0.000 | Hypothesis supported |
H2: Informativeness in SMM positively influences brand awareness in the education services sector repeated | 0.589 | 0.000 | Hypothesis supported |
H3: Electronic word of mouth in SMM positively influences brand awareness in the education services sector | 0.509 | 0.000 | Hypothesis supported |
H4: Brand awareness in the education services sector is positively impacted by trendiness in SMM | 0.757 | 0.000 | Hypothesis supported |