Variables

Brand Awareness

Informativeness

Pearson Correlation

0.589***

Sig. (2-tailed)

0.000

N

277

Interactivity

Pearson Correlation

0.526***

Sig. (2-tailed)

0.000

N

277

eWOM

Pearson Correlation

0.509***

Sig. (2-tailed)

0.000

N

277

Trendiness

Pearson Correlation

0.757***

Sig. (2-tailed)

0.000

N

277