Code

Statement

M

SD

TRE1

Contents shown in the university’s social media platforms is the newest information

3.75

0.789

TRE2

The university has large number of social media followers compared to the other universities in Zambia

3.94

0.713

TRE3

Presence of the University brand is very high on social media platforms

3.95

0.665

TRE4

Using the university’s social media is very trendy

4.02

0.601

TRE5

The frequency of updates from the university’s social media is very high

4.04

0.765