Code

Statement

M

SD

eWOM1

I would like to pass along information on brand or services from the university’s social media platforms to my friends

3.79

0.995

eWOM2

I would like to share opinions on brands, items, or services acquired from the university’s social media platforms with my acquaintances

3.88

0.840

eWOM3

I would like to upload contents from the university’s social media platforms on my blog or micro blog

3.80

0.763