Code | Statement | M | SD |
INTER1 | SMM is effective in gathering customers’ feedback | 3.92 | 0.794 |
INTER2 | The social media sites of the university are interactive | 3.82 | 0.684 |
INTER3 | SMM encourages customers to offer feedback | 4.04 | 0.734 |
INTER4 | It is possible to exchange opinions or conversation with other users through the university’s social media | 3.75 | 0.801 |
INTER5 | SMM facilitates two-way communication between the university and customers | 4.02 | 0.840 |