Code

Statement

M

SD

INTER1

SMM is effective in gathering customers’ feedback

3.92

0.794

INTER2

The social media sites of the university are interactive

3.82

0.684

INTER3

SMM encourages customers to offer feedback

4.04

0.734

INTER4

It is possible to exchange opinions or conversation with other users through the university’s social media

3.75

0.801

INTER5

SMM facilitates two-way communication between the university and customers

4.02

0.840