Online consumption experience dimensions

Peter &


Functional experience and psychological experience,

content experience

Cao Mei

Fun experience and entertainment experience

Mary Wolfinbarger & Mary C. Gilly

Convenience experience, selective experience,

information usability experience, and free experience

Luo Gusong

Functional experience, technical experience,

aesthetic experience, information experience, process experience

Guo Guoqing, & He Aizhong

Sensory experience, emotional experience, action experience,

thinking experience, and connected experience