S.N. | Name of Construct | Number of Items | Cronbach’s Alpha |
1 | Materialism | 9 | 0.820 |
2 | Fashion Product Involvement | 13 | 0.969 |
3 | Fashion Product Purchase Involvement | 8 | 0.927 |
4 | Fashion Involvement | 21 | 0.972 |
5 | Fashion Innovativeness | 3 | 0.763 |
6 | Use Fashion Product Involvement | 3 | 0.804 |