| Dimensions | Empowerment Degree of Importance of Product Factors (Grouped) | ||||||
| Not Important | Important | Very Important | |||||
| Count | % of Table N | Count | % of Table N | Count | % of Table N | ||
| Food | Not important | 5 | 1.0% | 1 | 0.2% | 8 | 1.6% |
| Little important | 3 | 0.6% | 1 | 0.2% | 2 | 0.4% | |
| Indifferent | 6 | 1.2% | 18 | 3.6% | 28 | 5.6% | |
| Important | 2 | 0.4% | 20 | 4.0% | 58 | 11.6% | |
| Very important | 4 | 0.8% | 37 | 7.4% | 307 | 61.4% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |
| Recreation | Not important | 10 | 2.0% | 28 | 5.6% | 119 | 23.8% |
| Little important | 4 | 0.8% | 26 | 5.2% | 118 | 23.6% | |
| Indifferent | 2 | 0.4% | 20 | 4.0% | 111 | 22.2% | |
| Important | 1 | 0.2% | 2 | 0.4% | 31 | 6.2% | |
| Very important | 3 | 0.6% | 1 | 0.2% | 24 | 4.8% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |
| Health | Not important | 2 | 0.4% | 4 | 0.8% | 8 | 1.6% |
| Little important | 4 | 0.8% | 3 | 0.6% | 17 | 3.4% | |
| Indifferent | 8 | 1.6% | 26 | 5.2% | 49 | 9.8% | |
| Important | 3 | 0.6% | 21 | 4.2% | 79 | 15.8% | |
| Very important | 3 | 0.6% | 23 | 4.6% | 250 | 50.0% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |
| Home | Not important | 3 | 0.6% | 2 | 0.4% | 12 | 2.4% |
| Little important | 2 | 0.4% | 9 | 1.8% | 28 | 5.6% | |
| Indifferent | 7 | 1.4% | 27 | 5.4% | 76 | 15.2% | |
| Important | 5 | 1.0% | 21 | 4.2% | 92 | 18.4% | |
| Very important | 3 | 0.6% | 18 | 3.6% | 195 | 39.0% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |
| Education | Not important | 4 | 0.8% | 4 | 0.8% | 10 | 2.0% |
| Little important | 2 | 0.4% | 6 | 1.2% | 12 | 2.4% | |
| Indifferent | 7 | 1.4% | 19 | 3.8% | 45 | 9.0% | |
| Important | 5 | 1.0% | 24 | 4.8% | 94 | 18.8% | |
| Very important | 2 | 0.4% | 24 | 4.8% | 242 | 48.4% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |
| Technology | Not important | 4 | 0.8% | 7 | 1.4% | 24 | 4.8% |
| Little important | 4 | 0.8% | 20 | 4.0% | 60 | 12.0% | |
| Indifferent | 7 | 1.4% | 26 | 5.2% | 135 | 27.0% | |
| Important | 2 | 0.4% | 14 | 2.8% | 101 | 20.2% | |
| Very important | 3 | 0.6% | 10 | 2.0% | 83 | 16.6% | |
| Total | 20 | 4.0% | 77 | 15.4% | 403 | 80.6% | |