Hypothesis | Variables | Analysis Factors |
Consumer perception is not influenced by the different dimensions of consumption within the retail sector of the city of Loja. | Consumption dimensions | Food Leisure Health Home Education Technology |
Consumer perception is influenced by the different dimensions of consumption within the retail sector of the city of Loja. | Consumer perception | Product brand Product price Product design and presentation Product quality Convenience and comfort provided by the product Product size or proportion Product colors Product textures Product flavors Product smells Product durability Environment in which the product is located |