Hypothesis

Variables

Analysis Factors

Consumer perception is not influenced by the different dimensions of consumption within the retail sector of the city of Loja.

Consumption dimensions

Food

Leisure

Health

Home

Education

Technology

Consumer perception is influenced by the different dimensions of consumption within the retail sector of the city of Loja.

Consumer perception

Product brand

Product price

Product design and presentation

Product quality

Convenience and comfort provided by the product

Product size or proportion

Product colors

Product textures

Product flavors

Product smells

Product durability

Environment in which the product is located