Model		Unstandardized Coefficients		Standardized Coefficients	t	Sig.
Model		B	Std. Error	Beta	t	Sig.
1	(Constant)	0.004	0.088		0.040	0.968
	Increased supply chain complexity	0.194	0.134	0.194	1.446	0.152
	Value addition	0.498	0.124	0.499	4.023	0.000
	Rapidly evolving technological capabilities	0.132	0.156	0.132	0.847	0.400
	Organizational realignments	−0.149	0.162	−0.149	−0.916	0.362
	Product quality, quantity & raw material	0.266	0.131	0.266	2.028	0.046
	Skills gap, research & innovation	−0.076	0.118	−0.074	−0.640	0.524
	Positioning	0.008	0.138	0.008	0.059	0.953
	Website foundation	0.041	0.127	0.041	0.324	0.747
	Technology stack	−0.049	0.137	−0.049	−0.359	0.720
	Content strategy	−0.178	0.136	−0.176	−1.314	0.193
	Lead generation	−0.033	0.130	−0.032	−0.254	0.800
	Pipeline management	0.135	0.153	0.133	0.884	0.380
	Channel strategy	−0.116	0.128	−0.115	−0.903	0.369
	Data analysis (analytic tools)	−0.027	0.131	−0.027	−0.208	0.836
	Illicit trade practices	−0.018	0.116	−0.018	−0.157	0.876