Pearson Correlations

Variables

(1)

(2)

(3)

(4)

(5)

(6)

(7)

(8)

(9)

(10)

(11)

(12)

(13)

(14)

(15)

(16)

Increased supply chain complexity (1)

1

Value addition (2)

0.476**

1

Rapidly evolving technological

capabilities (3)

0.558**

0.430**

1

Organizational realignments (4)

0.467**

0.510**

0.756**

1

Quality, quantity & raw material (5)

0.582**

0.382**

553**

0.628**

1

Skills gap, research & innovation (6)

0.275**

0.451**

0.350**

0.384**

0.298**

1

Positioning (7)

0.450**

0.422**

0.576**

0.569**

0.433**

0.553**

1

Website foundation (8)

0.09

0.167

0.222*

0.295**

0.133

0.276**

0.321**

1

Technology stack (9)

0.109

0.183

0.166

0.139

−0.006

0.240*

0.333**

0.622**

1

Content strategy (10)

0.250*

0.392**

0.355**

0.352**

0.253*

0.377**

0.410**

0.508**

0.552**

1

Lead generation (11)

0.241*

0.191

0.449**

0.365**

0.308**

0.365**

0.437**

0.413**

0.472**

0.543**

1

Pipeline management (12)

0.442**

0.248*

0.378**

0.385**

0.313**

0.385**

0.551**

0.374**

0.441**

0.590**

0.557**

1

Channel strategy (13)

0.518**

0.400**

0.549**

0.571**

0.512**

0.311**

0.448**

0.218*

0.206

0.410**

0.450**

0.557**

1

Data analysis (analytic tools) (14)

0.258*

0.333**

0.315**

0.338**

0.265*

0.339**

0.443**

0.496**

0.452**

0.593**

0.374**

0.633**

0.425**

1

Illicit trade practices (15)

0.422**

0.378**

0.392**

0.353**

0.328**

0.386**

0.395**

0.183

0.295**

0.298**

0.274**

0.431**

0.411**

0.381**

1

Cost of doing business (16)

0.502**

0.534**

0.360**

0.338**

0.448**

0.203

0.281**

0.025

−0.022

0.095

0.085

0.183

0.259*

0.144

0.253*

1