Items

Mean

SD

Cost of doing business

4.23

1.096

Product quality, quantity, and raw material

4.31

1.029

Organizational realignments resulting from the integration between physical and digital technologies

4.47

0.993

Value addition

4.41

0.977

Rapidly evolving technological capabilities

4.43

0.956

Ongoing challenges, including; skills gap, research and innovation

4.12

1.073

Increased supply chain complexity and global fragmentation of production and demand

4.36

1.017

Effects of illicit trade practices in the Uganda iron and steel industrial markets

4.26

0.941

Positioning

4.20

0.934

Website foundation

3.23

1.257

Technology stack

3.02

1.141

Content strategy

3.74

1.124

Lead generation/nurturing

3.60

1.228

Pipeline management

3.75

1.071

Channel strategy

4.20

1.128

Data analysis (Analytic Tools)

3.81

1.192

Grand total

8.01

2.144