Items | Mean | SD |
Cost of doing business | 4.23 | 1.096 |
Product quality, quantity, and raw material | 4.31 | 1.029 |
Organizational realignments resulting from the integration between physical and digital technologies | 4.47 | 0.993 |
Value addition | 4.41 | 0.977 |
Rapidly evolving technological capabilities | 4.43 | 0.956 |
Ongoing challenges, including; skills gap, research and innovation | 4.12 | 1.073 |
Increased supply chain complexity and global fragmentation of production and demand | 4.36 | 1.017 |
Effects of illicit trade practices in the Uganda iron and steel industrial markets | 4.26 | 0.941 |
Positioning | 4.20 | 0.934 |
Website foundation | 3.23 | 1.257 |
Technology stack | 3.02 | 1.141 |
Content strategy | 3.74 | 1.124 |
Lead generation/nurturing | 3.60 | 1.228 |
Pipeline management | 3.75 | 1.071 |
Channel strategy | 4.20 | 1.128 |
Data analysis (Analytic Tools) | 3.81 | 1.192 |
Grand total | 8.01 | 2.144 |