Strengths | Weaknesses |
Ability to react fast to external challenges | Inability to attract highly experienced managers |
Flexibility and capacity to make fast change in direction | Inability to take advantage of economies of scale |
Willingness to customize products and services | Low employee-pay and benefits |
Informality in relationships | Difficulty in raising capital |
Short lines of communication | Low access to credit |
Ability to make fast decisions | Limited capacity to diversify product lines |
Easy to establish and control |
|