Strengths

Weaknesses

Ability to react fast to external challenges

Inability to attract highly experienced managers

Flexibility and capacity to make fast change in direction

Inability to take advantage of economies of scale

Willingness to customize products and services

Low employee-pay and benefits

Informality in relationships

Difficulty in raising capital

Short lines of communication

Low access to credit

Ability to make fast decisions

Limited capacity to diversify product lines

Easy to establish and control