| Variables | B | S.E. | Wald | Sig. | Exp(B) |
| Indiprefrence | −0.277 | 0.097 | 8.106 | 0.004* | 0.758 |
| Pricing | −0.245 | 0.076 | 10.337 | 0.001* | 0.783 |
| Constant | 3.335 | 0.364 | 83.725 | 0.000* | 28.079 |
| Chi-square through Hosmer and Lemeshow test: 22.355 (df: 8) (p-Value: 0.004) | |||||
| −2 Log likelihood: 818.890 | |||||
| Cox & Snell R Square: 0.012 | |||||
| Nagelkerke R Square: 0.024 | |||||
| Dependent Variable entered: Counterfeit in Watches | |||||