| Variables | Statements | Items |
| Attitude | Buying counterfeit products demonstrates that I am a wise shopper | Buy CF wise |
| Counterfeit products are just as good as designer products | Easy afford | |
| I would buy counterfeit products even if I could easily afford to buy non-counterfeit products | As good as design | |
| I like counterfeit goods because they look more like original products | Lookalike | |
| I buy counterfeit products because the prices of designer products are unfair and overpriced | Designer rover priced | |
| Counterfeit products do not hurt the companies that manufacture the original product | Nohurtmanufac | |
| Business ethics and social responsibility are not very important to the survival of a business enterprise | Ethic for survival | |
| Ethics | Being ethically and socially responsible is the most important thing a firm can do | Ethical social firm |
| The overall effectiveness of a business can be determined to a great extent by the degree to which it is ethically and socially responsible | Effective trughethic | |
| The most important concern for a firm is making a profit, even if it means bending or breaking the rules | Breaking rule | |
| Good ethics is often good business | Ethic is business | |
| Legality | People who sell counterfeit products are committing a crime | Sell CF is crime |
| Social responsibility is equal to profitability | Social equal profit | |
| People who buy counterfeit products are committing a crime | Buy CF is crime | |
| People who manufacture counterfeit products are committing a crime | Manufac CF is crime | |
| Indiprefrence | I will not say anything when the waitress miscalculates the bill in my favour | Waitress m is calculate |
| I will return damaged merchandise when the damage is your own fault | Return damage own fault | |
| I would return an item after finding out that the same item is now on sale | Retursaleitem | |
| Pricing | I will not give misleading price information to my friend for an un-priced item | Mislead price |
| I will not Change price-tags on merchandise in a retail store | Pricetagschange | |
| Push effect | I never purposefully buy counterfeit products but shopkeeper gives me | Shop keeper give |
| I buy counterfeit products without realizing that I am buying a fake products | Widout realizing | |
| Refuting harm | Counterfeit products do not hurt our country’s economy | Hurt economy |
| If survival of a business enterprise is at stake, then employees must forget about ethics and social responsibility | Forget ethics |