| Value Proposition Canvas (VPC) | VDML |
| Value Proposition | Value Proposition |
| Customer Segment | Role |
| Products and services | Business item |
| Pain relievers | Value added |
| Gain creators | Value added |
| Gains | - |
| Pains | - |
| Customer jobs | Activity |
| - | Org unit/Participant |
| - | Collaboration |