Demographic Variables

Percentage

Gender

Male

43.44

Female

56.56

Age group

18 - 24 years

39.8

24 - 30 years

24.6

30 - 36 years

35.6

Spending power (RMB)

1000 - 1500

13.9

1500 - 2000

28.4

2000 - 2500

30.2

Over 2500

27.5