Demographic Variables

Percentage

Gender

Male

40.8

Female

59.2

Age group

18 - 24 years

42.6

24 - 30 years

28.8

30 - 36 years

28.6

Spending power (RMB)

1000 - 1500

22.4

1500 - 2000

37.1

2000 - 2500

28

Over 2500

12.5