Hypothesis | Standardized beta coefficient | p-value (Significant at p < 0.05) | Result | |
Ha | The association between online merchant prices and consumer online shopping behavior is negative. | 0.337 | 0.006 | Supported |
Hb | The association between Service quality & responsiveness and online purchasing behaviour is positive. | 0.359 | 0.000 | Supported |
Hc | The association between consumer resources and online shopping behaviour is positive. | −0.100 | 0.000 | Supported |
Hd | The association between perceived risk and online shopping acceptance is negative. | 0.014 | 0.015 | Supported |
He | The association between trialability & generation gap and online shopping acceptance is negative. | 0.111 | 0.806 | Not supported |
Hf | The association between facets of a well-designed web site and online shopping behavior is positive. | 0.136 | 0.006 | Supported |
Hg | The association between improper payment process and online shopping acceptance is negative. | −0.149 | 0.020 | Supported |
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| R2 = 0.502 |
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