S-strengths

1) Resource strengths

2) Location strength

3) Transportation strength

4) Customer strength

5) Policy strengths

W-weaknesses

1) Low quality of workers

2) Difficulty in urban transformation

3)Insufficient development

O-opportunities

1) The impact of social activities

2) Socio-economic factors

3) The development of tourism in Shandong Province

SO-combination strategy Maximizing internal advantages and seizing external opportunities is a growth strategy.

Pay attention to the agglomeration effect and build a tourism complex.

WO-combination strategy

Avoiding internal disadvantages and seizing external opportunities is a torsion strategy.

Keep up with the trend of the times and change the development model.

T-threats

1) Fierce competition

2) Changes in the trend of the times

3) Homogenization

ST-combination strategy

Maximizing internal advantages and avoiding external risks is an avoidant strategy.

Actively expand way of thinking and scientifically plan scenic spots.

WT-combination strategy

Overcoming internal disadvantages and avoiding external risks is a defensive strategy.

Improve professional standard and enhance cultivation of talents.