| S-strengths 1) Resource strengths 2) Location strength 3) Transportation strength 4) Customer strength 5) Policy strengths | W-weaknesses 1) Low quality of workers 2) Difficulty in urban transformation 3)Insufficient development |
O-opportunities 1) The impact of social activities 2) Socio-economic factors 3) The development of tourism in Shandong Province | SO-combination strategy Maximizing internal advantages and seizing external opportunities is a growth strategy. Pay attention to the agglomeration effect and build a tourism complex. | WO-combination strategy Avoiding internal disadvantages and seizing external opportunities is a torsion strategy. Keep up with the trend of the times and change the development model. |
T-threats 1) Fierce competition 2) Changes in the trend of the times 3) Homogenization | ST-combination strategy Maximizing internal advantages and avoiding external risks is an avoidant strategy. Actively expand way of thinking and scientifically plan scenic spots. | WT-combination strategy Overcoming internal disadvantages and avoiding external risks is a defensive strategy. Improve professional standard and enhance cultivation of talents. |