Number | Hypothesis | Path coefficient | T Statistics | P Values | Result |
H1 | community identification has a positive impact on community engagement. | 0.66 | 7.32 | 0.000 | accept |
H2 | the perceived community prestige has a positive impact on the community identification. | 0.39 | 7.22 | 0.000 | accept |
H3 | expectation confirmation has a positive impact on community identification. | −0.02 | −0.42 | 0.672 | refuse |
H4 | the perceived online relationship commitment has a positive impact on the community engagement. | 0.06 | 0.66 | 0.512 | refuse |
H5 | social presence has a positive impact on perceived online relationship commitment. | 0.50 | 8.99 | 0.000 | accept |
H6 | familiarity has a positive impact on perceived online relationship commitment. | 0.22 | 4.27 | 0.000 | accept |
H7 | perceived online relationship commitment has a positive impact on the community identification. | 0.63 | 14.90 | 0.000 | accept |