Number

Hypothesis

Path coefficient

T Statistics

P Values

Result

H1

community identification has a positive impact on community engagement.

0.66

7.32

0.000

accept

H2

the perceived community prestige has a positive impact on the community identification.

0.39

7.22

0.000

accept

H3

expectation confirmation has a positive impact on community identification.

−0.02

−0.42

0.672

refuse

H4

the perceived online relationship commitment has a positive impact on the community engagement.

0.06

0.66

0.512

refuse

H5

social presence has a positive impact on perceived online relationship commitment.

0.50

8.99

0.000

accept

H6

familiarity has a positive impact on perceived online relationship commitment.

0.22

4.27

0.000

accept

H7

perceived online relationship commitment has a positive impact on the community identification.

0.63

14.90

0.000

accept