|
| CP | EC | SP | FL | CI | PC | CE |
| Community Prestige (CP) | 0.85 |
|
|
|
|
|
|
| Expectation Confirmation (EC) | 0.74 | 0.87 |
|
|
|
|
|
| Social Presence (SP) | 0.74 | 0.70 | 0.87 |
|
|
|
|
| Familiarity (FL) | 0.69 | 0.67 | 0.56 | 0.93 |
|
|
|
| Community Identification (CI) | 0.72 | 0.59 | 0.64 | 0.53 | 0.91 |
|
|
| Perceived Online Relationship Commitment (PC) | 0.59 | 0.56 | 0.61 | 0.49 | 0.83 | 0.89 |
|
| Community Engagement (CE) | 0.75 | 0.67 | 0.76 | 0.59 | 0.68 | 0.61 | 0.84 |