Latent construct

Indicator

Standard loading

Cronbach’s Alpha

CR

AVE

Community Prestige

CP1

CP2

CP3

0.87^***

0.86^***

0.84^***

0.89

0.89

0.73

Expectation Confirmation

EC1

EC2

EC3

0.88^***

0.90^***

0.83^***

0.90

0.90

0.76

Social Presence

SP1

SP2

SP4

SP5

0.85^***

0.90^***

0.90^***

0.84^***

0.93

0.93

0.76

Familiarity

FL1

FL2

FL3

0.91^***

0.95^***

0.94^***

0.95

0.95

0.87

Community Identification

CI1

CI2

CI3

0.92^***

0.91^***

0.91^***

0.94

0.94

0.83

Perceived Online Relationship Commitment

PC1

PC2

PC3

PC4

PC5

0.87^***

0.92^***

0.89^***

0.85^***

0.92^***

0.95

0.95

0.79

Community Engagement

CE1

CE2

CE3

0.87^***

0.88^***

0.78^***

0.87

0.88

0.71