Latent construct

Indicator

Standard loading

Cronbach’s Alpha

CR

AVE

Community Prestige

CP1

CP2

CP3

0.87***

0.86***

0.84***

0.89

0.89

0.73

Expectation Confirmation

EC1

EC2

EC3

0.88***

0.90***

0.83***

0.90

0.90

0.76

Social Presence

SP1

SP2

SP4

SP5

0.85***

0.90***

0.90***

0.84***

0.93

0.93

0.76

Familiarity

FL1

FL2

FL3

0.91***

0.95***

0.94***

0.95

0.95

0.87

Community Identification

CI1

CI2

CI3

0.92***

0.91***

0.91***

0.94

0.94

0.83

Perceived Online Relationship Commitment

PC1

PC2

PC3

PC4

PC5

0.87***

0.92***

0.89***

0.85***

0.92***

0.95

0.95

0.79

Community Engagement

CE1

CE2

CE3

0.87***

0.88***

0.78***

0.87

0.88

0.71