| Dimension | Category | Percentage | Dimension | Category | Percentage |
| Gender | Male | 43.5% | Occupation | Student | 47.7% |
| Female | 56.5% | Office worker | 8.0% | ||
| Age | <18 | 2.5% | Corporate personnel Freelance | 37.3% 3.0% | |
| 19 - 24 | 57.2% | ||||
| 25 - 30 | 31.3% | Other | 4.0% | ||
| >31 | 9.0% | Student | 47.7% | ||
| Education | Senior high school | 3.7% | Usage experience | Less than 6 month | 59.2% |
| Junior college | 9.7% | 6 month to less than 1 years | 11.7% | ||
| Bachelor’s degree | 57.0% | 1 to less than 2 years | 14.2% | ||
| Master’s degree | 26.9% | 2 to less than 3 years | 6.9% | ||
| Doctor’s degree | 2.7% | 3 to less than 4 years | 3.5% | ||
| Which social Q & A community have you used? | Zhihu | 60.7% | 4 or more years | 4.5% | |
| Guokr | 23.6% | ||||
| Ask. Weibo | 11.2% | Duration of usage per month | Not Once | 44.3% | |
| Welp | 10.0% | Once or Twice in the Last Month | 23.2% | ||
| Quora | 7.5% | Once or Twice a Week | 16.7% | ||
| Jiwenjida | 7.2% | More than three Times a Week | 9.2% | ||
| Luexiao | 1.7% | Once or Twice a Day | 3.9% | ||
| Other | 21.6% | More than three Times a Day | 2.7% |