| Control variables | Web quality | Online shopping | ||
| Technology adoption | Web quality | Correlation | 1.000 | 0.512 |
| Significance (2-tailed) | . | 0.000 | ||
| df | 0 | 369 | ||
| Online shopping | Correlation | 0.512 | 1.000 | |
| Significance (2-tailed) | 0.000 | . | ||
| df | 369 | 0 | ||